“No one has to tell me the importance of coffee. I can say this because I’ve been dedicating my entire career to manage all the aspects of a restaurant visit. In my opinion, coffee is an essential part of a restaurant visit. It makes the visit complete, after all, it is the last opportunity to leave a good impression.
Finetuning the roasting process to the correct composition of the coffee beans has been a daring feat. Luckily, I’m surrounded by professional partners who have guided me through this process. That’s why the step towards an own coffee brand isn’t that big for me.”
“Serving coffee at a professional level requires focus and concentration in every aspect of the preparation. Once home I want my coffee like any other, it just has to work well, quickly and easily. The demands that I make on that coffee are the same as in my restaurants, even at home I want top quality in a cup!
In order to find a balance of flavours, I had different blends tasted by different people. In addition to my professional team, I also involved my mother and my wife, who approach the taste of coffee in a completely different way. I value their opinion and after we had compared the results, we worked towards the result.
It’s for that reason that we’ve chosen two varieties, a Dark Roast and a Medium Roast. The Dark Roast provides power and contrast and the Medium Roast, as the word suggests, isn’t completely roasted. Whereas the Dark Roast is characterized by its power, the Medium Roast is pure harmony.”
“The name Inkbrew comes from the statement that sometimes it feels like black gold is flowing through my veins. Therefore, the link from the black liquid to the ink in my arm is quickly made. This makes the name Inkbrew very personal to me.
I associate the colours that I’ve chosen for the design of the packaging with coffee. The red colour is derived from the coffee berry and stands for passion and the intimate glow you get from coffee.
“It’s like drinking from a cup with both hands, that idea. In the green colour I see the unroasted beans, but it also stands for the earthiness of coffee.
For the small round logo, we were inspired by the constant possibilities in the world of coffee and the different layers of flavour within the coffee bean.
The beautiful coffee bags come in cardboard tubes made of kraft paper because I didn’t want any screaming packaging. The packaging has to stand out because of the sobriety, and it has to represent the tranquillity of a coffee moment.”
“Coffee has a very important place in my restaurants. Purely based on quality. After water, coffee is the most widely consumed beverage in the world, and this is no different in the catering industry. As an entrepreneur, I’m aware of this, as it gets all the attention it deserves.
But coffee is much more than that, because what’s much less known is the use of coffee in dishes. As a chef, my entire career I’ve been using coffee as a valuable ingredient. For example, I use coffee in certain dessert combinations or in powerful stocks and every once in a while I use it as a secret spice in a sauce.
For myself, I see unlimited possibilities to promote coffee as an ingredient.”
“The guests of my restaurants are already familiar with the INKBREW COFFEE Dark Roast and Medium Roast catering packaging of 1 kilogram, but for the home market we have assumed valve bags of 250 grams in a unique and exclusive tube.
After a year and a half in which we have put the packaging on point and all the I’s have been dotted, we are now ready to release our flavours to the world!”